{"id":6430,"date":"2025-06-27T15:49:42","date_gmt":"2025-06-27T13:49:42","guid":{"rendered":"https:\/\/controlc.fr\/?post_type=lp_course&p=6430"},"modified":"2025-06-27T15:58:17","modified_gmt":"2025-06-27T13:58:17","slug":"referencement-naturel-seo","status":"publish","type":"lp_course","link":"https:\/\/controlc.fr\/index.php\/courses\/referencement-naturel-seo\/","title":{"rendered":"REFERENCEMENT NATUREL SEO INITIATION"},"content":{"rendered":"\t\t
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Programme<\/h2>
Le contenu de ce programme peut faire l’objet d\u2019adaptations selon les niveaux, pr\u00e9requis et besoins des apprenants.<\/em><\/div>
\u00a0<\/em><\/div><\/div>

Appr\u00e9hender les enjeux du SEO<\/h4>

SEO\u00a0: \u00a0\u00ab\u00a0Search Engine Optimizer\u00a0\u00bb ou \u00ab\u00a0Search Engine Optimization\u00a0\u00bb (r\u00e9f\u00e9renceur ou r\u00e9f\u00e9rencement naturel).<\/em><\/p>

Caract\u00e9riser les sources de trafic vers un site Web.<\/p>

Comprendre le r\u00e9f\u00e9rencement naturel (SEO) et le r\u00e9f\u00e9rencement payant (SEA).<\/p>

D\u00e9finir des objectifs et des KPI de r\u00e9f\u00e9rencement naturel.<\/p>

Appr\u00e9hender le fonctionnement des moteurs de recherches<\/span><\/h4>

Comment fonctionne Google et les autres moteurs.<\/p>

Google : une \u00e9volution acc\u00e9l\u00e9r\u00e9e des algorithmes.<\/p>

Les impacts de l\u2019IA g\u00e9n\u00e9rative.<\/p>

Les impacts des r\u00e9cents Google Update et Google SGE.<\/p>

Ma\u00eetriser les r\u00e8gles de l\u2019indexation<\/h4>

D\u00e9couvrir les pages index\u00e9es de son site et pourquoi certaines pages ne sont pas index\u00e9es.<\/p>

D\u00e9finir son univers s\u00e9mantique et son univers concurrentiel.<\/p>

D\u00e9terminer les expressions de recherche sur lesquelles mon site est index\u00e9.<\/p>

D\u00e9finir les mots cl\u00e9s.<\/p>

Identifier les requ\u00eates et les pages prioritaires.<\/p>

Analyser la structure et augmenter la qualit\u00e9 des pages<\/h4>

Analyse des erreurs d\u2019URL.<\/p>

Analyse des temps de t\u00e9l\u00e9chargement et de l\u2019UX mobile.<\/p>

Analyse de l\u2019arborescence, du maillage interne et des ancres de lien.<\/p>

Analyse des balises titres et m\u00e9ta description.<\/p>

Analyse des titres et des contenus.<\/p>

Analyse des images : photos et vid\u00e9os.<\/p>

Analyse de performance et plan d\u2019action SEO<\/h4>

D\u00e9finir les pages prioritaires.<\/p>

Analyser les pages rentables \u00e0 travailler et voir quelles actions y mener.<\/p>

Analyse de l\u2019\u00e9volution du SEO dans Google Analytics.<\/p>

D\u00e9finition des objectifs dans Google Analytics.<\/p>

D\u00e9finition des indicateurs de performance dans Google Analytics.<\/p>

Analyse de la performance : tableau de bord d\u00e9di\u00e9.<\/p>

\u00a0<\/p>

Moyens techniques mis \u00e0 disposition<\/em><\/strong><\/p>

Supports d\u2019animation p\u00e9dagogique utilis\u00e9s en vid\u00e9o-projection. 1 PC\/stagiaire, connexion fibre et Wifi, imprimante multifonctions.<\/em><\/p>

\u00a0Installations dans notre centre de formation : salles de formation \u00e9quip\u00e9es de tables, chaises, mur clair pour la projection, paperboard et\/ou tableau blanc ou num\u00e9rique interactif.<\/em><\/p>

En cas de formation intra sur site externe \u00e0 ControlC, le client s’assure et s’engage \u00e9galement \u00e0 avoir toutes les ressources mat\u00e9rielles p\u00e9dagogiques n\u00e9cessaires (\u00e9quipements informatiques…) au bon d\u00e9roulement de l’action de formation vis\u00e9e conform\u00e9ment aux pr\u00e9requis indiqu\u00e9s dans le programme de formation communiqu\u00e9<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLa fiche formation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNos tarifs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLe planning<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Programme Le contenu de ce programme peut faire l’objet d\u2019adaptations selon les niveaux, pr\u00e9requis et besoins des apprenants.\u00a0 Appr\u00e9hender les enjeux du SEO SEO\u00a0: \u00a0\u00ab\u00a0Search Engine Optimizer\u00a0\u00bb ou \u00ab\u00a0Search Engine Optimization\u00a0\u00bb (r\u00e9f\u00e9renceur ou r\u00e9f\u00e9rencement naturel). Caract\u00e9riser les sources de trafic vers un site Web. Comprendre le r\u00e9f\u00e9rencement naturel (SEO) et…<\/p>\n","protected":false},"author":6,"featured_media":6428,"comment_status":"closed","ping_status":"closed","template":"","course_category":[34,10,45,12,52],"course_tag":[],"class_list":["post-6430","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-approche-de-linformatique","course_category-bureautique","course_category-e-marketing","course_category-informatique","course_category-internet-web","course"],"yoast_head":"\nREFERENCEMENT NATUREL SEO INITIATION -<\/title>\n<meta name=\"description\" content=\"Programme de la formation d'initiation au r\u00e9f\u00e9rencement naturel SEO, pour optimiser votre site. 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