{"id":4545,"date":"2023-06-21T17:10:13","date_gmt":"2023-06-21T15:10:13","guid":{"rendered":"https:\/\/controlc.fr\/?post_type=lp_course&p=4545"},"modified":"2025-02-26T12:01:19","modified_gmt":"2025-02-26T11:01:19","slug":"formation-medias-sociaux","status":"publish","type":"lp_course","link":"https:\/\/controlc.fr\/index.php\/courses\/formation-medias-sociaux\/","title":{"rendered":"MEDIAS SOCIAUX – DEVELOPPER SON E-REPUTATION ET SON REFERENCEMENT"},"content":{"rendered":"\t\t
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Programme<\/h2>
Au cours de cette formation, vous aborderez notamment les points suivants :<\/div>
\u00a0<\/div>

INTRODUCTION AU SOCIAL MEDIA<\/strong>
Notion de r\u00e9seau social depuis le XX\u00e8me si\u00e8cle<\/strong>
Sociologie comportementale de l\u2019individu et de la communaut\u00e9
Enjeux et tendances des r\u00e9seaux sociaux
Identifier le r\u00f4le et les missions du social media manager
D\u00e9terminer les impacts du web social sur la relation marque-consommateurs, sur l\u2019image des marques
Identifier les lieux num\u00e9riques\u00a0 influents<\/p>

Typologies, \u00e9tat des lieux et fonctionnement des r\u00e9seaux<\/strong>
Savoir choisir les plateformes sociales : sp\u00e9cificit\u00e9s de
chacune pour r\u00e9pondre aux objectifs strat\u00e9giques
Le fonctionnement des algorithmes et les cl\u00e9s de la
performance pour les social media managers.
Optimiser son r\u00e9f\u00e9rencement social (SMO\/SMA)<\/p>

STRATEGIE DIGITALE ET BRAND CONTENT<\/strong>
D\u00e9finir son territoire de marque
Structurer une veille active
Identifier ses buyers personae
\u00c9tablir un media planning
R\u00e9diger une charte \u00e9ditoriale<\/p>

DECOUVERTE DES MEDIAS SOCIAUX : FACEBOOK<\/strong>
Acqu\u00e9rir des fans
Diff\u00e9rence entre profil et page
Optimiser sa page entreprise
Inviter des contacts
Utiliser la promotion crois\u00e9e
Autres astuces pour augmenter sa visibilit\u00e9
Facebook Ads
G\u00e9n\u00e9rer des leads
Recueillir des datas via les applications Facebook
Cr\u00e9er de l\u2019engagement
D\u00e9finir une strat\u00e9gie Brand Content
Favoriser la viralit\u00e9
Bonnes pratiques<\/p>

DEVELOPPER SON RESEAU PROFESSIONNEL : LINKEDIN<\/strong>
Devenir visible, donner envie
Optimiser son Profil (enrichir, multilingue\u2026)
SSI : \u00eatre visible, d\u00e9velopper son r\u00e9seau
Prendre la parole \/ Bien publier : Posts et Articles
Choix et optimisation des visuels
Trouver des opportunit\u00e9s
Moteur de recherche LinkedIn : ma\u00eetriser les filtres et les mots-cl\u00e9s r\u00e9serv\u00e9s
Les outils linkedin : learning, insight, groups, campagne pub, SlideShare, Sales navigator
Page entreprise
Bonnes pratiques
Statistiques et KPI<\/p>

TRAVAILLER L\u2019IMAGE DE MARQUE : INSTAGRAM<\/strong>
Adopter le vocabulaire : feed, hashtag, liker, explorer
Renseigner son profil
Poster du contenu
Suivre des contacts, liker, commenter
\u00c9diter des stories, dynamiser ses lives
Int\u00e9grer des vid\u00e9os
Utiliser des applications tiers
Rechercher des interlocuteurs et des contenus
Compl\u00e9mentarit\u00e9 entre diff\u00e9rents r\u00e9seaux sociaux
Cr\u00e9er sa communaut\u00e9 et susciter les interactions
Rep\u00e9rer et travailler avec des influenceurs sur
Instagram
Bonnes pratiques<\/p>

DEVENIR CREATEUR DE CONTENU VIDEO : YOUTUBE\u00a0<\/strong>
Cr\u00e9er sa cha\u00eene YouTube
Importer unevid\u00e9o depuis un ordinateur ou mobile
Optimiser les param\u00e8tres : Titre, descroption,
miniature, confidentialit\u00e9…
D\u00e9velopper sa communaut\u00e9
\u00abL\u2019algorithme\u00bb : le fonctionnement du syst\u00e8me de
recherche et de d\u00e9tection
Bonnes pratiques<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLa fiche formation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNos tarifs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLe planning<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Programme Au cours de cette formation, vous aborderez notamment les points suivants : INTRODUCTION AU SOCIAL MEDIA Notion de r\u00e9seau social depuis le XX\u00e8me si\u00e8cle Sociologie comportementale de l\u2019individu et de la communaut\u00e9 Enjeux et tendances des r\u00e9seaux sociaux Identifier le r\u00f4le et les missions du social media manager D\u00e9terminer…<\/p>\n","protected":false},"author":6,"featured_media":6082,"comment_status":"closed","ping_status":"closed","template":"","course_category":[11,45,12],"course_tag":[],"class_list":["post-4545","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-communication","course_category-e-marketing","course_category-informatique","course"],"yoast_head":"\nMEDIAS SOCIAUX - DEVELOPPER SON E-REPUTATION ET SON REFERENCEMENT - les bonnes pratiques medias sociaux<\/title>\n<meta name=\"description\" content=\"Il s'agit ici d'une formation pour ma\u00eetriser l\u2019e-r\u00e9putation de l\u2019entreprise, d\u00e9velopper sa notori\u00e9t\u00e9 en g\u00e9n\u00e9rant du trafic qualifi\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/controlc.fr\/index.php\/courses\/formation-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Control^C Melun - 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